FOR EVERYONE ELSE
A brand campaign led by VICE’s first-ever tagline, “For Everyone Else” is a rallying cry for the disenfranchised and an open invitation to join a community that champions the stories and voices you won’t see or hear anywhere else.
To every person who’s ever been the misfit – this one’s for you.
This is the brand film that launched the tagline.
Role: Creative Director / Writer
VICE MEDIA GROUP REBRAND
VICE media rebranded as VICE Media Group to ensure each brand in the VICE family could retain its own voice and identity. I figured out how to talk and write about it internally and externally.
Role: Brand architect / Writer
VICE NEWS TONIGHT
A 360 campaign for VICE News’ award-winning nightly newscast, VICE News Tonight. Wanting to set VNT apart from the rest of the nightly news landscape, we positioned it as the antithesis of cable news.
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Role: Writer
WEED WEEK
Award-winning campaign for VICELAND’s second annual WEED WEEK. We assured our viewers they’d be getting even more of their favorite herb, while two billboards strategically placed on either side of the California/Arizona border highlighted the absurdity of current weed laws.
Role: Writer / Concept
I AM A VOTER
In 2018, our team at VICE was brought on to launch I am a voter – a massive, ongoing get-out-the-vote campaign that still exists today.
Role: Writer
HAMILTON’S PHARMACOPEIA
An immersive, psychedelic campaign for a show about a guy immersing himself in the psychedelic.
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Role: Writer / Concept
MORE COPYWRITING
That I wrote.
Role: Writer
